Business Page Names
Your social media business page name is often how new customers first discover you — make it clear, searchable, and aligned with your brand.
Famous Business Page Names That Nailed It
Real-world names that became iconic. Here's what makes them work.
Nike's social pages simply use the brand name — no qualifiers, no locations, no descriptors — demonstrating the power of a clean, confident brand name that needs no explanation.
Glossier uses its brand name consistently across every platform, building recognition through repetition and making it effortless for customers to find and tag the brand in posts.
The company uses its product name consistently as its page name across platforms, keeping the brand unified even as the parent company operates under a different legal name.
Tips for Choosing Business Page Names
Use your exact business name as your page name — no 'Official,' 'HQ,' or location qualifiers unless you're managing a location-specific page for a multi-location business.
Keep your page name consistent across Facebook, LinkedIn, Instagram, and Twitter to make your brand easy to find and tag.
Avoid using all caps in your page name — it looks dated and aggressive; use title case instead.
On Facebook specifically, your page name and your @username are separate — secure a username that closely matches your page name.
If your business name is already taken as a page name, use the most minimal qualifier possible — adding your city name is better than adding generic words like 'Official' or 'Real.'
Frequently Asked Questions
Use your trading name (what customers know you as) rather than your full legal entity name. 'Apex Consulting' is better than 'Apex Consulting LLC.' Facebook allows you to include your registered business name in the About section.
Yes, though Facebook and LinkedIn limit how often you can change your page name and may require re-verification. Change your page name as early as possible if you decide your current name isn't working — later changes become more disruptive as you accumulate followers.
Your page name is what displays publicly (e.g., 'Apex Consulting'). Your username is your custom URL (e.g., facebook.com/apexconsulting). Both should match your brand as closely as possible.
Only if the service is integral to your brand name. 'Johnson Plumbing' should use that name. But a plumbing company rebranding as 'Clearflow' doesn't need to call their page 'Clearflow Plumbing Services.'
Use your brand name as the primary page and create location-specific pages with the city name appended (e.g., 'Apex Consulting — Chicago'). Link location pages to your main brand page to consolidate your social presence.
How to Name Your Business Social Media Page
Consistency Is Your First Priority
Use Your Trade Name, Not Your Legal Name
Avoid Unnecessary Qualifiers
Consider Searchability
Secure Your Username Early
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